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Product update

Lighthouse Sequencer: outreach, now inside your CRM

Lighthouse Sequencer is live: multi-step outreach over email and social, built and sent from inside your CRM, to founders, co-investors, LPs or anyone else. Replies stop the sequence, and every message, reply and outcome lands on the person, the company and the deal.

Jacopo BonfiglioJacopo Bonfiglio · Co-founder @ Lighthouse
Lighthouse product update: Multi-channel Sequencer. Add people, set the steps, they reply, and it's on the record, shown on a founder's timeline from invite accepted to a positive reply, logged.

Every fund runs outreach. Almost none of it ends up in the CRM. Invites and messages go out from personal accounts, replies sit in one partner's inbox, and the record of who was contacted and what they said only exists if someone types it in.

Lighthouse Sequencer changes that. You can now build and run multi-step outreach over email and social from inside your CRM. Here's what's new:

  • New
    Email and social steps in one sequence

    Line up connection invites, messages and emails, set the wait between each step, the sending hours and how many people start each day, then let it run.

    A sequence in Lighthouse Sequencer: a connection invite, a message and an email that stop on reply, next to its people with reply rates and a timeline where every step is logged on the record
  • New
    Add people from any list, a CSV or the Lighthouse database

    Founders, co-investors, LPs, or the company that went quiet six months ago: add them from any list, upload a CSV, or pick them straight from the Lighthouse database, and they're in the sequence.

  • New
    Replies stop the sequence

    When someone replies, their sequence stops and the reply is classified as positive or negative. You can pause everyone else at their company too, so nobody gets a follow-up after a colleague already answered.

  • New
    Everything lands on the record

    Every message, reply and outcome lands on the person, the company and the deal, with a Slack notification for the team. Nothing to log, nothing to copy over from another tool.

Why this matters

Outreach is where most of a fund's relationships start, and it is the part of the work that most often happens outside the CRM. When it runs from someone's inbox or LinkedIn account, the record only knows what that person remembers to log, and the rest of the team can't see who has already been contacted.

With the sequence running inside Lighthouse, that history builds itself: who was contacted, on which channel, what they replied and what happened next, on the same record the rest of your team already works from. Finding the right people was always in Lighthouse. Now reaching them is too.

Lighthouse Sequencer is live. Open Lighthouse and start your first sequence, or book a demo to see it in action.