# Lighthouse Forms: every submission, straight into your CRM | Lighthouse > Build a form, put it on your website, and every pitch lands in your CRM as a company, person and deal, with the deck saved to Documents and your team notified. Canonical: https://trylighthouse.vc/blog/forms [ All posts](https://trylighthouse.vc/blog) Product update Nov 4, 2026 # Lighthouse Forms: every submission, straight into your CRM Lighthouse Forms is live: build a form, put it on your website, and every submission lands in your CRM as companies, people, deals or custom records. Answers fill the fields you map them to, pitch decks are saved to Documents, and your team hears the moment it arrives. Jacopo Bonfiglio - Co-founder @ Lighthouse Every fund has a form on its website. A founder fills it in, and then someone on the team reads the notification, creates the company and the founder in the CRM, downloads the deck, files it, and tells everyone else. Until they do, the pitch sits in an inbox. Lighthouse Forms takes that step out. Build the form in Lighthouse, put it on your website, and every submission arrives as the records you chose. Here's what's new: - New Pitches arrive as records, not emails Choose what a submission creates: a company, a person, a deal, or a record of any custom object. Each question fills the field you map it to, every new record joins the lists you pick, and fixed values such as the deal stage are set for you. - New Collect pitches on your own website From the Share tab, send the direct link or paste the iframe snippet into any page of your site. Want it in your own design? Use the ready-made HTML form that sends answers straight to Lighthouse, or send them from your own server with the form's key. Pick from five looks: Light, Dark, Minimal, Rounded or High contrast. - New Pitch decks filed and read for you Add a file question and founders can upload their deck, financials or one-pager. Every file is checked for threats, saved to the Documents folder you choose and linked to the company, the people and the deal. The deck is then read to complete the company and its team, with the founder's own answers always coming first. - New Your team knows the moment it lands Every submission emails the form's owner and anyone you add, and can post to a Slack or Teams channel. Submissions from all your forms are also in your Inbox, under Inbound, and a workflow can start on each one. ## How it works Open Settings, then Forms, and click New form. Add your questions: suggested ones such as name, email, LinkedIn, company website and a file upload for the deck, any field of your companies, people, deals and custom objects, or a question of your own. On the Records tab, turn on what each submission creates and the lists it joins. When it's ready, switch the form to Live and publish it from the Share tab. Before creating anything, Lighthouse looks for the company and the person in your CRM, by their website, LinkedIn, email address and profile in the Lighthouse database. A record you already have is never overwritten: only its empty fields are filled in. A new one is created with every answer, completed from the company's website, LinkedIn and the deck, with Inbound Form in its sources so you always know where it came from. ## Why this matters Inbound is the one deal flow you don't have to go looking for: the founder came to you. It is also the easiest to lose, because it usually arrives as an email from a website form, and someone has to copy it into the CRM before anyone can act on it. With the form running from Lighthouse, there is nothing to copy. The pitch arrives as a company, a founder and a deal, with the deck attached and read, in the list your team already works from. The first person to open it is reviewing a founder, not doing data entry. ## Recommended reading [Product update Oct 22, 2026 Lighthouse Sequencer: outreach, now inside your CRM Lighthouse Sequencer is live: multi-step outreach over email and social, built and sent from inside your CRM, to founders, co-investors, LPs or anyone else. Replies stop the sequence, and every message, reply and outcome lands on the person, the company and the deal. Jacopo Bonfiglio](https://trylighthouse.vc/blog/sequencer)[Product update Sep 3, 2026 AI Reports: let the agents write the investment memo AI Reports in Lighthouse now write from your own data. Open any company, person, or deal and generate an investment memo, pass memo, DD brief, or a template you wrote yourself, built from your notes, meetings, conversations, and files alongside Lighthouse enrichment data and web research. Jacopo Bonfiglio](https://trylighthouse.vc/blog/ai-reports)[Product update Aug 28, 2026 GitHub Signals: catch founders at day zero Lighthouse now reads GitHub for you. It watches technical profiles for two moments: someone quietly starting to build, and someone starting to commit to a brand new company. Each signal lands in your feed, matched to the real person and company in your CRM. Jacopo Bonfiglio](https://trylighthouse.vc/blog/github-signals)